Per-unit costs
$
Ingredients + packaging + labor
$
Allocate ocean/air freight per unit
Per-order costs
$
$
$
Avg ad spend per order
Used to allocate per-order costs
Monthly overhead
$
$
Forecast — used for allocation
Fees & insurance
%
% of revenue
%
$
Per transaction
Pricing strategy
%
×
4× = keystone for beauty
Break-even
Units needed to cover overhead
At $59.73 (margin method) — covering $189.00/mo of Shopify + 3PL fees.
Break-even
5 u
$267.58 / mo
Contribution / unit
$42.19
Fixed overhead / mo
$189.00
Forecast vs break-even
+496 u
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